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TikTok is introducing a new feature that enables them to reduce the volume of AI-created videos appearing in their timelines. This step comes as the company announced that it now features more than 1 thousand million AI-generated clips.

Pilot Phase and Launch

The new functionality is being tested over the next few weeks before a widespread rollout. This development aligns with a increase in AI-generated material, fueled by recent AI video creators.

AI Proliferation Online

Recent reports that approximately one in 10 of the quickest rising channels on a popular video site primarily display AI-generated videos. A large amount of this content is considered mass-produced AI material, a phrase for inferior, bulk-generated content that is often absurd or surreal.

“We know from our community that many people appreciate content made with AI tools, ranging from digital art to science explainers, and we want to provide users the option to adjust the amount of that, depending on their own preferences,” said a company executive.

Scale of AI Content

TikTok disclosed that there are now 1.3bn videos on its service labeled as made with AI. Overall, more than 100 mn videos are submitted to the app each day, making AI-generated material a limited portion of its overall inventory.

User Control Features

Members will be able to reduce or increase the amount of AI content they view by accessing the “manage topic” option in the application and selecting AI-made media. Further subjects that currently be modified under the tool cover politics, style, aesthetics, and movement.

AI Disclosure Rules

Its policies require users to identify lifelike AI-made content, and it prohibits malicious fake videos of public figures or emergencies. Any believable artificial content that is without a tag can be deleted under its user guidelines.

In addition, the service will henceforth attach an artificially created watermark to content made using its own AI tools, or identified by an industry-wide initiative for identifying content made by AI. This step is aimed to stop users from attempting to bypass the disclosure requirement.

Educational Initiatives

The company is also launching a $2 million AI literacy fund for specialists and organizations to develop informative material about ethical AI use. This initiative will benefit charitable organizations focused on training coding and technology.

Platform Protection

TikTok has supported its safety measures, amid controversy over proposals to cut jobs for hundreds of review team members in Britain. It is set to eliminate a significant number of roles in its trust and safety division in London, with labor groups and digital protection specialists raising concerns that humans are being replaced by machine-led review.

A senior executive explained that staff-based oversight would continue to be important, but AI can protect employees by filtering out the most harmful content prior to it gets reviewed by humans. The platform reported a significant reduction in disturbing and violent content seen by content reviewers over the previous year due to intervention by its machine learning processes.

We believe it is crucial to integrate staff and AI to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s very important to reduce exposure to harmful content as swiftly, which is why a significant AI assistance is really helping us work at speed.”